Monday, December 8, 2014

history in film


  • American independents and foreign filmmakers were creating feature length movies
  • The Trust clung to the familiar short-film format
  • the Patents Trust also resisted turning their stock actors into recognizable performers,
  • the outlaws like Laemmle and Zukor were developing the star system into a powerful marketing tool.
  • the outlaws were not only capitalizing on California's optimal year-round outdoor shooting conditions
  • they were also pioneering a division between the east-coast business headquarters and the west-coast production operation 
  • that became another trademark of the Hollywood studio system.
  • these innovations originated within the ranks of the Patents Company

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